Student-Athlete Obligation

Student-athletes are expected to refrain from engaging in name, image, and likeness activities that are related to "pay for play," impermissible inducements, or extra benefits. Impermissible name, image, and likeness activities, include, but are not limited to:

1. Agreements without a quid pro quo (e.g., compensation for work not performed);
2. Agreements where compensation is contingent on initial or continued enrollment at WVU;
3. Agreements where compensation is contingent on specific athletic performance or achievement (e.g.,financial incentives based on points scored). Note: Athletic performance may enhance a student-athlete's name, image, and likeness value but athletic performance may not be the "consideration" for a name, image,and likeness activity;

Benefits provided to student-athletes through name, image, and likeness activities must be consistent with institutional policies of WVU.

Prohibited Promotional Activities

Student-athletes must conduct their activities in adherence to a set of ethical standards which are compatible with those of WVU. These include, but are not limited to, honesty, integrity, trustworthiness, and respect for others. WVU in its sole discretion, retains the right to disapprove any activity deemed to suggest an endorsement by WVU or that reflects unfavorably upon WVU and/or WVU student-athletes. Specifically, WVU retains the right to disapprove any activity that promotes or otherwise references certain prohibited categories, including, but not limited to:

1. Illegal products or services;
2. Alcohol and tobacco products;
3. Gambling goods and services;
4. Substances on the NCAA Banned Substance List;
5. Activities that conflict with existing WVU exclusive sponsorship arrangements;
6. Sponsorships which conflict with WVU's exclusive sponsorship entities - a complete list will be provided to the student-athlete upon request;
7. Firearms, explosives, or lethal weapons;
8. Adult entertainment and/or websites including explicit material;
9. Athletic recruiting services;
10. Activities which are, in WVU's sole judgement, misleading, offensive, or in violation of a statute, law,ordinance, NCAA bylaw, or any University contract obligation.

Use of Institutional Marks

A student-athlete may not use institutional logos and/or trademarks in noninstitutional name, image, and likeness activities when a student-athlete is engaging in an activity which promotes or endorses a third-party service or product without written approval by West Virginia University Brand and Trademark Licensing.

Prohibited examples without authorization include, but are not limited to:

1. Wearing apparel or gear that visibly shows a registered WVU logo/trademark*;
2. Social media content that includes a registered WVU logo/trademark*

*See Exhibit A - WVU Marks Summary

WVU Trademark Licensing Office: 304-293-4756 or trademarklicensing@mail.wvu.edu
See also, WVU's Online Brand Guide

Reference to the Institution

Student-athletes are permitted to include a reference to WVU consistent with institutional policies applicable to any student. For the avoidance of doubt, student-athletes are permitted to identify themselves as "Current WVU Student-Athlete."

Missed Class/Representing WVU

Student-athletes are not permitted to miss class to participate in any noninstitutional name, image, and likeness activity. Additionally, noninstitutional name, image, likeness activities may not occur while the student-athlete has reported on call for practice or competition and representing WVU.

Institutional Facility Involvement

Use of institutional facilities for noninstitutional name, image, and likeness activities which promote and/or endorse a third-party commercial product or service is not permitted.

International Student-Athletes

International student-athletes should not enter into any activities involving compensation for name, image, and likeness activities without first receiving guidance from West Virginia University International Students and Scholars Services to protect themselves against any potential immigration issues.

West Virginia University International Students and Scholars Services Office: 304-293-3519

Need Based Financial Aid

Eligibility for need-based financial aid, including the Pell Grant, could be impacted based on compensation from name, image, and likeness activities. Questions regarding the effect name, image, and likeness activities have on need-based financial aid should be directed to West Virginia University Office of Student Financial Services.

West Virginia University Office of Student Financial Services Office: 304-293-1988

Disclosure

Student-athletes should disclose all name, image, and likeness activities, including information related to transactions, compensation arrangements, and details of relationships with any involved individuals, commercial entities, and/or third parties (e.g., contact information, identification of role) within 72 hours prior to the activity occurring. All noninstitutional name, image, and likeness activities should be reported through the mobile app: Athliance. The institution should vet and approve the requested activity within 72 hours of receiving the information.

If agreements and details of an approved arrangement to promote a commercial product or service are amended, the student-athlete should provide written updates within 14 days of the change.

Education

West Virginia University will provide student-athletes with education regarding financial literacy, brand building, and educational workshops focusing on the name, image, and likeness activities.